You've probably seen those super fancy email strategies, right? The ones that promise the moon and stars with all their flashy tactics, automations and complex jargon. But here's the thing - they're often just a smokescreen. A cover-up for what's really going on....
You've probably faced this once or twice. Opening an email or visiting a website only to find a confusing wall of text. Something that makes interacting with a brand feel more like solving a tricky crossword puzzle. It gets quite exhausting. Isn't it? Know what’s...
You're pouring cash into ads, social media posts, and fancy marketing gimmicks. But it feels like throwing confetti into a black hole. Colourful, costly, and utterly pointless. We've all been sold the dream that if you just market hard enough, customers will come...
I bet you still remember that one ad. The ad that had you reaching for tissues. The story of a loyal dog waiting for its owner. The heartwarming story of a grandfather and his grandson. You can't remember the product they were advertising, but you remember the...
9 out of 10 startups crash and burn within their first year. (Or somewhere around that) It’s a real bummer. But let’s cut to the chase. Do you want to be a mere statistic? Or do you fancy being part of that elite 10% that soars? Look, you’ve probably had a ton of...
Do you remember the story of Goldilocks? Here’s a short refresher if you don’t: Goldilocks was a young woman who once stumbled upon a house of three bears. (Ridiculous, I know!) She was confused. Which of the three things should she pick? She searched until she found...