She had to shut down her business. She had a great product. She had a great vision. What she didn’t have? An understanding of her customers. The 5 line story above may be made up, but it could very well be true. Knowing your customers is really THAT important. But...
Are you an adventure traveler or a luxury traveler? (I lean towards the adventure side!) Regardless of the type, if you’re any kind of traveler, you have heard of Airbnb. But guess what? Airbnb is more than just a stay-booking business. It’s a whole university of...
Imagine you’re at a fancy restaurant in Paris. The waiter comes with the menu and you start looking at it. You look at the first item on the menu. It seems costly. So you browse through the pages and look at other items. You find a cheaper option. It doesn't seem that...
Imagine you’re talking to a friend. And.. you just say “Pizza” and boom! There’s a pizza ad. Ridiculous, right? (I bet I’m going to see a Pizza ad as soon as I’m done writing this blog post) Why do you think that happens? It’s because the algorithms are listening to...
Imagine you’re on a date. First date. With someone, you met on a dating app. 5 minutes into the conversation… they ask you to marry them. How would you feel? Now, imagine you’re on another first date. With someone, you met on a matrimony app. 5 minutes into the...
Marketing has always been about grabbing the attention of your target audience. But in today's fast-paced digital world? It's become increasingly difficult to stand out. But there’s one tool that has been powerful in marketing for centuries. FEAR. But guess what? It's...