Most people think that pumping out informative content is enough to turn email subscribers into buyers. "I'll educate them until they're ready to spend money!" Sure, education establishes awareness and trust. But alone, it rarely leads to sales. There are crucial gaps...
I talked with nearly 40 creators last year. Want to take a guess what strategy the majority of them used? The same boring one you've seen everywhere: Drive traffic Offer a freebie Send a welcome email Pitch something Hope for some sales More free education Yawn I...
You've probably seen those super fancy email strategies, right? The ones that promise the moon and stars with all their flashy tactics, automations and complex jargon. But here's the thing - they're often just a smokescreen. A cover-up for what's really going on....
Choosing the right email marketing platform is one of the most important things to do when starting with email marketing. But oftentimes, with all the vast number of options out there, you can get a little confused about which one to choose. In this post, we're going...