Sending out email after email and getting minimal response is frustrating, isn't it? Here’s a disgustingly disappointing stat: Only 20% of marketing emails get opened. And from those, a mere fraction of clicks. And a bunch of sales, if you’re lucky. That's not only...
Marketing
Use These 5 Framing Techniques For Your Next Email
I get it. You want more sales and conversions from your emails. But constantly hitting that send button and hoping for the best isn't working. Crickets in your inbox when you expected $$$ is beyond frustrating. What stings the most is seeing a competitor smashing it...
3 MUST-know Things if You’re Building Your Email Marketing Strategy
Imagine opening your inbox and seeing messages from people who know and trust you. Subscribers who eagerly await your emails to inform and inspire them. We're talking about fans. Not just faceless names on a list. But let's face it… getting there isn't always easy....
New Email Rules From Google & Yahoo (Do This Before Feb 2024)
Allow me to scare you a bit. What do you think of this email? Your domain name is about to expire. You need to pay this invoice if you want to keep it. Except, that's not the case here! Even though this looks genuine... it's a phishing email from someone who's trying...
7-step Guide to Make Your Emails Impossible to Ignore & Increase Your Open Rates
You’re probably tired of slaving away on emails that get ignored. I feel you. I've been there too. But here’s the good news: Today I'll show you how to write emails that grab attention and get opened, read, and acted on. This is a simple, 7-step guide based on what...
How to Nurture Email Subscribers to Turn Them into Loyal Customers
Most people think that pumping out informative content is enough to turn email subscribers into buyers. "I'll educate them until they're ready to spend money!" Sure, education establishes awareness and trust. But alone, it rarely leads to sales. There are crucial gaps...