Did you know that “words” only account for 7% of the overall message you're trying to convey? Yup! Only 7%. The rest? 38% vocal cues i.e. the way those words are said. 55% Non-verbal cues. (Data: Albert Mehrabian’s 7-38-55 rule, 1960s study!) Words are essential,...
Have you ever heard of the story of David and Goliath? It's an old story with an important lesson for every business owner. You see, Goliath was a GIANT. But David, merely a shepherd boy, wasn't intimidated by his massive opponent. Instead? He studied Goliath....
Do you see that people visit your website but then leave without buying anything? It's a problem that many businesses have to deal with, and let's face it... It's stressful. You may have tried changing the way your website looks or giving discounts. But the problem...
It’s all so overwhelming. I was having this conversation with someone on LinkedIn a few weeks back. She said… I see all this advice. Some say “Go all in on one channel”. Others say “Don’t put all your eggs in one basket”. Who should I listen to? I don’t know what to...
One of the common concerns among early-stage founders? Fear of wasting the limited resources that they have. And it’s quite understandable if you ask me. Who doesn’t wanna make the most of their limited budget? Who doesn’t wanna make a return on their investment? But...
Are you producing tons of content but still not seeing results? Well, the answer isn't simply churning out more content. It's about crafting a comprehensive, well-thought-out plan. This guide aims to take you through the step-by-step process of creating a content plan...