Marketing

Decoding The Psychology Behind Viral Marketing Campaigns

Decoding The Psychology Behind Viral Marketing Campaigns

I remember I was watching TV and I saw this ad. (Yes, some of us still watch TV.) This ad was from a fintech company called CRED (I use it as well) and in the ad, there was this famous cricketer who had anger issues. https://youtu.be/j8KpV-4_mRg The funny thing? In...

How to Get Your First 100 Customers (Fast!)

How to Get Your First 100 Customers (Fast!)

One of the biggest mistakes early-stage businesses make? Not giving importance to their first 100 customers. Just wanting to disrupt the market. Go in all guns blazing. But here’s the thing… Your first 100 customers can make or break your business. How? By helping you...