One of the common concerns among early-stage founders? Fear of wasting the limited resources that they have. And it’s quite understandable if you ask me. Who doesn’t wanna make the most of their limited budget? Who doesn’t wanna make a return on their investment? But...
Marketing
How to Create and Execute an Impressive Content Plan for Your Business
Are you producing tons of content but still not seeing results? Well, the answer isn't simply churning out more content. It's about crafting a comprehensive, well-thought-out plan. This guide aims to take you through the step-by-step process of creating a content plan...
How to Get Your Customers to Loosen Their Wallets by Influencing The Buyer Decision Process
When was the last time you purchased something? Was it a quick decision or a planned purchase? Ever wondered why? Why do you sometimes make a quick buying decision? And other times? You wait months before buying something. Every purchase, besides impulsive ones,...
The Sunk Cost Fallacy is Killing Your Marketing Results (+ How to Avoid it)
Have you ever gambled? or traded in the stock market? (No, I’m not going to ask you to invest in my Ponzi scheme) I have. Both. Both of these require an immense level of mental strength. When you’re winning. Especially when you’re losing. Because when you start...
Decoding The Psychology Behind Viral Marketing Campaigns
I remember I was watching TV and I saw this ad. (Yes, some of us still watch TV.) This ad was from a fintech company called CRED (I use it as well) and in the ad, there was this famous cricketer who had anger issues. https://youtu.be/j8KpV-4_mRg The funny thing? In...
How to Get Your First 100 Customers (Fast!)
One of the biggest mistakes early-stage businesses make? Not giving importance to their first 100 customers. Just wanting to disrupt the market. Go in all guns blazing. But here’s the thing… Your first 100 customers can make or break your business. How? By helping you...