Jumping right into marketing without having your foundations right is a recipe for disaster. And that dish doesn't really taste good. The product-market fit is really important, no doubt. But to make sure, that your marketing is fail-proof and it hits right on spot,...
Marketing is a crucial pillar of any successful business. It helps a brand to establish its presence in the market, create awareness and reach its potential customers. Even though the principles of marketing remain just the same, how we do marketing has changed over...
Choosing the right email marketing platform is one of the most important things to do when starting with email marketing. But oftentimes, with all the vast number of options out there, you can get a little confused about which one to choose. In this post, we're going...
You have to admit that the price of your product or service has a huge impact on the number of conversions you make. When it comes to pricing your product/service, you have two options. You can either base it on the cost or value. But, the question is, how do you know...