Who doesn’t wanna generate more buzz for their brand? But you know what? You don’t just have to rely on your own efforts to make that happen. That’s the old way! In 2023, the game has slightly changed. You see… your audience wants to actively participate in shaping...
Imagine you're sitting in a high-stakes meeting. You’re ready to smash it with your Key Performance Indicators (KPIs) and data points. Your team has spent days meticulously analysing the numbers. The charts are stacked in your favour. But as the discussion progresses?...
Did you know that “words” only account for 7% of the overall message you're trying to convey? Yup! Only 7%. The rest? 38% vocal cues i.e. the way those words are said. 55% Non-verbal cues. (Data: Albert Mehrabian’s 7-38-55 rule, 1960s study!) Words are essential,...
Have you ever heard of the story of David and Goliath? It's an old story with an important lesson for every business owner. You see, Goliath was a GIANT. But David, merely a shepherd boy, wasn't intimidated by his massive opponent. Instead? He studied Goliath....
Do you see that people visit your website but then leave without buying anything? It's a problem that many businesses have to deal with, and let's face it... It's stressful. You may have tried changing the way your website looks or giving discounts. But the problem...
It’s all so overwhelming. I was having this conversation with someone on LinkedIn a few weeks back. She said… I see all this advice. Some say “Go all in on one channel”. Others say “Don’t put all your eggs in one basket”. Who should I listen to? I don’t know what to...