How to Create Unstoppable Buzz For Your Brand With UGC (User-generated Content)

by | Oct 16, 2023 | Marketing | 0 comments

This post might contain affiliate links meaning we get a small commission if you choose to purchase through those links (without any extra cost to you). Read full disclosure here >>

Who doesn’t wanna generate more buzz for their brand?

But you know what?

You don’t just have to rely on your own efforts to make that happen.

That’s the old way!

In 2023, the game has slightly changed.

You see… your audience wants to actively participate in shaping your brand’s narrative.

They crave authenticity and genuine experiences.

And that’s where UGC (User-generated content) comes in!!

A tool that allows your customer to become the hero of your brand story.

And help you attract more customers.

👥 Using the power of your audience

UGC is simple.

It’s basically any content created by your customers or audience about your brand.

The best thing about it?

It leverages the trust and authenticity of real people sharing their real experiences.

Why wouldn’t you wanna use it?

Especially when it serves as social proof and fosters a sense of community around your brand.

UGC meme

Social proof. Community. Brand.

Those are some BIGGG words.

But the real question is…

🤔 How do you use it?

Feel free to pick any of my 3 favourite ways:

1/ Contests and giveaways:

  • Create contests or giveaways that prompt your audience to share content related to your brand
  • Encourage them to use specific hashtags or tag your brand in their posts
  • Offer attractive incentives or rewards to motivate participation

2/ Hashtag campaigns:

  • Develop a unique and catchy hashtag that aligns with your brand and campaign objectives
  • Encourage your audience to use the hashtag when sharing content related to your brand
  • Showcase the best UGC on your social media channels or website

3/ Influencer collaborations:

  • Partner with influencers who align with your brand values and target audience
  • Encourage them to create and share content about your brand with their followers
  • Your goal is to amplify the reach and impact of UGC by leveraging the influencers’ existing following i.e. ask the influencer to run a giveaway or contest for their audience (which is also your audience!) so that the audience creates content

The last method works best if you don’t have an existing customer base.

Influencer marketing + UGC = 🤑🤑🤑

✌🏻 Two brands smashing it with UGC

GoPro and Apple.

GoPro’s majority of marketing is UGC.

They run contests and giveaways all the time.

Plus, let’s not forget their hashtag campaign as well.

GoPro's UGC strategy

Even I bought a GoPro because of it!

Apple, on the other hand…

Who hasn’t seen a #ShotoniPhone ad or billboard?

Even their whole Instagram strategy is around that hashtag campaign.

You know.. in their own words…

“Everyone has a story to tell”

They use it quite well to tell their own.

Apple's Instagram

And so can you!!

🧐 The Next Step:

Regularly feature UGC on your website, social media, or other marketing materials.

Don’t let all that valuable content go to waste.

But make sure that you obtain permission from the creators and provide proper attribution.

It only works because you showcase real experiences with your brand.. and for that, it needs to be clear that it’s coming from an actual, real person.

Authentic stories for the win!!

🧠 Keep in Mind

You need to establish clear guidelines and policies for your UGC to ensure it aligns with your brand values.

Otherwise, it’s just gonna be random shit.

Carefully monitor and moderate UGC to maintain quality. Filter out inappropriate content.

Encourage positive engagement and respond to user-generated posts to foster a sense of community.

As I said.. community. a bigggg word.

You wanna create true raving fans who are crazy for your brand and will have your back even when things go sideways?

Give them importance.

Found this article helpful?

Join The Marketing Fundamentals Newsletter for FREE. Learn how to build solid marketing foundations for your business. Doing the boring stuff. Stuff that (actually) builds brands. With only one power-packed email per week. Every Tuesday. 

(No daily spam or jargon… just pure value!)

Rahul Choudhary

Rahul Choudhary

Founder, Beef Up Media

With almost 6 whole years of experience in the online marketing world, I’ve seen most – the good, the bad, and the downright ugly.

My goal?

Try to share as much of my knowledge & experience as possible.

Don’t forget to connect with me on social media. ↓

FREE Customer Clarity Kit

Discover who your perfect customer truly is and make business decisions with a higher level of confidence.

related posts:

The Science Behind Minimalistic Marketing

The Science Behind Minimalistic Marketing

You've probably faced this once or twice. Opening an email or visiting a website only to find a confusing wall of text. Something that makes interacting with a brand feel more like solving a tricky crossword puzzle. It gets quite exhausting. Isn't it? Know what’s...

5 Things I Wish I Knew About Marketing From Day One

5 Things I Wish I Knew About Marketing From Day One

You're pouring cash into ads, social media posts, and fancy marketing gimmicks. But it feels like throwing confetti into a black hole. Colourful, costly, and utterly pointless. We've all been sold the dream that if you just market hard enough, customers will come...


Submit a Comment

Your email address will not be published. Required fields are marked *