Are you an adventure traveler or a luxury traveler? (I lean towards the adventure side!) Regardless of the type, if you’re any kind of traveler, you have heard of Airbnb. But guess what? Airbnb is more than just a stay-booking business. It’s a whole university of...
Imagine you’re at a fancy restaurant in Paris. The waiter comes with the menu and you start looking at it. You look at the first item on the menu. It seems costly. So you browse through the pages and look at other items. You find a cheaper option. It doesn't seem that...
Imagine you’re talking to a friend. And.. you just say “Pizza” and boom! There’s a pizza ad. Ridiculous, right? (I bet I’m going to see a Pizza ad as soon as I’m done writing this blog post) Why do you think that happens? It’s because the algorithms are listening to...
Whether you accept it or not, we all persuade or get persuaded to do something on a daily basis. But persuasion is more than that. Persuasion is the art of convincing someone to not only take a particular action, but also adopt a certain belief, or change their...
Imagine you’re on a date. First date. With someone, you met on a dating app. 5 minutes into the conversation… they ask you to marry them. How would you feel? Now, imagine you’re on another first date. With someone, you met on a matrimony app. 5 minutes into the...
What’s a successful positioning strategy? Something that'll help you stand out from the competition and attract your ideal customers. It's basically the process of creating a unique identity and value proposition for your brand or product in the minds of your target...