Are you producing tons of content but still not seeing results? Well, the answer isn't simply churning out more content. It's about crafting a comprehensive, well-thought-out plan. This guide aims to take you through the step-by-step process of creating a content plan...
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How to Balance Automation and Personalization in Your Business
Think about this… You are using a software and you run into some trouble. You can’t seem to figure it out. You’re getting frustrated. You try to reach out to the customer service. But all you get? A chatbot that keeps going round and round and doesn’t seem to help...
Your Blueprint for Creating an Irresistible Offer That Stands Out and Sells
Are you getting frustrated with your offers disappearing amid countless competitive offers? You're not alone. The market is noisy, and standing out can be difficult. But don't worry, I've got your back! This guide will help you craft irresistible offers that not only...
How to Get Your Customers to Loosen Their Wallets by Influencing The Buyer Decision Process
When was the last time you purchased something? Was it a quick decision or a planned purchase? Ever wondered why? Why do you sometimes make a quick buying decision? And other times? You wait months before buying something. Every purchase, besides impulsive ones,...
The Sunk Cost Fallacy is Killing Your Marketing Results (+ How to Avoid it)
Have you ever gambled? or traded in the stock market? (No, I’m not going to ask you to invest in my Ponzi scheme) I have. Both. Both of these require an immense level of mental strength. When you’re winning. Especially when you’re losing. Because when you start...
Decoding The Psychology Behind Viral Marketing Campaigns
I remember I was watching TV and I saw this ad. (Yes, some of us still watch TV.) This ad was from a fintech company called CRED (I use it as well) and in the ad, there was this famous cricketer who had anger issues. https://youtu.be/j8KpV-4_mRg The funny thing? In...