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How to Balance Automation and Personalization in Your Business

How to Balance Automation and Personalization in Your Business

Think about this… You are using a software and you run into some trouble. You can’t seem to figure it out. You’re getting frustrated. You try to reach out to the customer service. But all you get? A chatbot that keeps going round and round and doesn’t seem to help...

Decoding The Psychology Behind Viral Marketing Campaigns

Decoding The Psychology Behind Viral Marketing Campaigns

I remember I was watching TV and I saw this ad. (Yes, some of us still watch TV.) This ad was from a fintech company called CRED (I use it as well) and in the ad, there was this famous cricketer who had anger issues. https://youtu.be/j8KpV-4_mRg The funny thing? In...