It’s all so overwhelming.
I was having this conversation with someone on LinkedIn a few weeks back.
She said… I see all this advice.
Some say “Go all in on one channel”.
Others say “Don’t put all your eggs in one basket”.
Who should I listen to?
I don’t know what to do.
This is a genuine concern for a lot of folks.
Both of those points are valid in their place. No doubt.
But if you’re willing to put in some work?
I have a better way that solves both of those problems.
I like to call it The 5-Channel marketing strategy.
😱 5? WTF?
Don’t freak out. (Yet!)
It’s just a number and it’ll start to make sense once I explain it in detail.
But if followed well?
It can be game-changing for your business.
It can help you:
- maximize your reach
- engage your target audience
- and boost your business growth
It really is that effective.
Let’s see how it works.
🤔 What 5 Channels?
The 5 channels that you need are:
1/ 1 Long-form channel
2/ 2 short-form channels
3/ 1 PR channel
4/ 1 owned media channel
📖 Long-form Channel
Think of your long-form content channel as the heart of your marketing strategy.
A place where you can truly showcase your expertise and engage your audience on a deeper level.
Good with text and writing? Do a blog.
(If you’re doing a blog, repost your articles on Medium as well. It’d only take 10-15 minutes, but help you reach more people!)
Good with the video? Do YouTube.
This channel serves as your opportunity to:
- Showcase your expertise
- Share valuable insights
- Establish yourself as a thought leader in your industry.
It will be your guiding star.
That provides a steady stream of valuable content that establishes your authority and captures the attention of your target audience.
📸 Short-form Channels
Now that you have your masterpiece, it’s time to amplify its impact.
If you’re doing text ⇒ Go with Twitter & LinkedIn
If you’re doing video ⇒ Go with reels, YT shorts, or Tiktok.
You can transform your long-form content into bite-sized pieces suitable for different channels.
These shorter-form channels serve as the bridge that connects your audience to your primary content.
By repurposing your content?
You reach a wider audience across multiple platforms, making your message more accessible and shareable.
Tip: Don’t JUST repurpose content. Share some other new and unique content as well.
💼 PR Channel
The first three channels are going to take some time before showing results?
On the other hand, this channel helps you leverage the audience that someone else has already built.
Which gives you a sudden influx of traffic, FAST.
Guest blogs, podcast appearances, community swaps, partnerships, sponsorships, etc.
Sharing your expertise through guest blogging, or being featured in industry publications can position you as a respected authority in your field.
The ripple effect of PR can introduce your brand to new markets, attract strategic partnerships, and ultimately propel your business forward.
When you’re entirely new… it could be hard to get PR opportunities organically.
Either build relationships or spend some green stuff.
But don’t neglect it!!
📧 Owned Media Channel
This is a YOUR space.
Where you’d capture and nurture your audience.
This could be email marketing, SMS marketing, WhatsApp marketing, etc.
Through this channel?
You can cultivate a strong relationship with your audience.
You can deliver personalized content, exclusive offers, and valuable insights directly to their inboxes.
Think of this channel as a friendly conversation.
A chance to engage, educate, and inspire your subscribers.
Sharing practical tips, industry trends, and success stories will foster trust and loyalty, turning your audience into devoted supporters of your brand.
Bonus: If you afford it, add a paid media channel like FB ads as well… just for retargeting those who don’t convert. Even just a budget of $5-10/day works.
After you’ve sorted everything out, your strategy should look something like this:
⚙️ That’s not it
One key component is still missing.
Data is the driving force behind your success.
So you need to embrace analytics and measurement tools to track the performance of each channel.
Gain insights into what resonates with your audience, identify areas for improvement, and optimize your strategy accordingly.
That’s how you’ll rock it.
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