I've got a bone to pick with how most people write their emails. You spend all this time creating great content. You hit send every week like clockwork. But then—nothing! Crickets chirping on the other end. Why? Because you forgot the most important part… Guiding the...
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Make Money From Your Tiny Email List
“Bob, listen…” “I know what I'm doing, Joe!” Bob was famous for two things: making the best apple pies and never, ever listening to anyone. So, Bob decided to bake his famous apple pies for the town fair. He was there… baking and baking. The kitchen was a mess, flour...
Your One-Year Newsletter Plan in 60 Minutes
A newsletter strategy is something that a lot of people get wrong. They send newsletters that are random, unorganised and have nothing to do with the customer journey. Especially emails that just EDUCATE your audience. Which creates this constant loop of sending...
IERD Framework For Writing High-converting Email Copy
Sending out email after email and getting minimal response is frustrating, isn't it? Here’s a disgustingly disappointing stat: Only 20% of marketing emails get opened. And from those, a mere fraction of clicks. And a bunch of sales, if you’re lucky. That's not only...
Use These 5 Framing Techniques For Your Next Email
I get it. You want more sales and conversions from your emails. But constantly hitting that send button and hoping for the best isn't working. Crickets in your inbox when you expected $$$ is beyond frustrating. What stings the most is seeing a competitor smashing it...
3 MUST-know Things if You’re Building Your Email Marketing Strategy
Imagine opening your inbox and seeing messages from people who know and trust you. Subscribers who eagerly await your emails to inform and inspire them. We're talking about fans. Not just faceless names on a list. But let's face it… getting there isn't always easy....