We took on this client (a creator) in October, 23. This is how we started, how it went for the client + the things we did to make that happen. The Goal Their goal was to hit 5000 subscribers by the end of December. Then prime the audience for a launch...
Blog
5 Ways to Write Email Openers That Can’t be Ignored
The opening lines of your emails can make or break your message. Bad email opener = readers skipping your email. If they skip your emails, you lose on sales. Here are 5 ways to craft email openers that can’t be ignored (with examples): Open loop curiosity builder...
Our Boring & Imperfect Email Marketing Strategy (That Outperforms the ‘Fancy’ Ones)
You've probably seen those super fancy email strategies, right? The ones that promise the moon and stars with all their flashy tactics, automations and complex jargon. But here's the thing - they're often just a smokescreen. A cover-up for what's really going on....
The Science Behind Minimalistic Marketing
You've probably faced this once or twice. Opening an email or visiting a website only to find a confusing wall of text. Something that makes interacting with a brand feel more like solving a tricky crossword puzzle. It gets quite exhausting. Isn't it? Know what’s...
5 Things I Wish I Knew About Marketing From Day One
You're pouring cash into ads, social media posts, and fancy marketing gimmicks. But it feels like throwing confetti into a black hole. Colourful, costly, and utterly pointless. We've all been sold the dream that if you just market hard enough, customers will come...
The Secret Behind The Ads That Make You Feel Everything so Deeply
I bet you still remember that one ad. The ad that had you reaching for tissues. The story of a loyal dog waiting for its owner. The heartwarming story of a grandfather and his grandson. You can't remember the product they were advertising, but you remember the...





