The opening lines of your emails can make or break your message.
Bad email opener = readers skipping your email.
If they skip your emails, you lose on sales.
Here are 5 ways to craft email openers that can’t be ignored (with examples):
Contents
Open loop curiosity builder
Katelyn @ Why We Buy is the best at this and she often uses it in her newsletter. (Much recommended)
This opener makes your reader curious about what’s going to happen. They start questioning “what?” “why?” “how?”. They feel like knowing more.
Look at these examples:
Desired outcome + current reality
This opener starts leading with an outcome that your reader desires… then follows with their current situation of struggle.
It makes them think “yes, that’s what I want. But this is the reality”.
Here’s an example:
The set-up (for storytelling)
This opener puts the reader in a particular place and/or time with a situation.
It makes them imagine themselves in that particular setup.
Here’s an example:
The challenge
This opener starts with a challenge that the reader is currently facing.
You tie it to your past version (when you faced the same challenge) or a customer of yours who also faced the same challenge.
Here’s an example:
The descriptive question
This opener starts with a question that the reader can answer with a description.
You avoid asking yes/no questions because it’ll alienate a certain portion of your readers who’ll answer the opposite of what you want them to answer.
Here’s an example:
Which opener are you going to try in your next email?
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