5 Ways to Write Email Openers That Can’t be Ignored

by | Dec 18, 2023 | Copywriting | 0 comments

This post might contain affiliate links meaning we get a small commission if you choose to purchase through those links (without any extra cost to you). Read full disclosure here >>


The opening lines of your emails can make or break your message.

Bad email opener = readers skipping your email.

If they skip your emails, you lose on sales.

Here are 5 ways to craft email openers that can’t be ignored (with examples):

Open loop curiosity builder

Katelyn @ Why We Buy is the best at this and she often uses it in her newsletter. (Much recommended)

This opener makes your reader curious about what’s going to happen. They start questioning “what?” “why?” “how?”. They feel like knowing more.

Look at these examples:

Open loop examples

Desired outcome + current reality

This opener starts leading with an outcome that your reader desires… then follows with their current situation of struggle.

It makes them think “yes, that’s what I want. But this is the reality”.

Here’s an example:

Desired outcome + current reality example

The set-up (for storytelling)

This opener puts the reader in a particular place and/or time with a situation.

It makes them imagine themselves in that particular setup.

Here’s an example:

The setup example

The challenge

This opener starts with a challenge that the reader is currently facing.

You tie it to your past version (when you faced the same challenge) or a customer of yours who also faced the same challenge.

Here’s an example:

The challenge example

The descriptive question

This opener starts with a question that the reader can answer with a description.

You avoid asking yes/no questions because it’ll alienate a certain portion of your readers who’ll answer the opposite of what you want them to answer.

Here’s an example:

descriptive question example

Which opener are you going to try in your next email?


Found this article helpful?

Join The Email Fundamentals Newsletter for FREE. Learn how to build a solid email strategy, write better emails with unique strategic frameworks to win (+ keep) your customers. With only one power-packed email per week. Every Tuesday. 

(No daily spam or jargon… just pure value!)


Rahul Choudhary

Rahul Choudhary

Founder, Beef Up Media

With almost 6 whole years of experience in the online marketing world & specialising in email marketing + funnels, I’ve seen most – the good, the bad, and the downright ugly.

My goal?

Try to share as much of my knowledge & experience as possible.

Don’t forget to connect with me on social media. ↓

related posts:

How to Use the A-B Narrative to Write Emails That Convert 30% More

How to Use the A-B Narrative to Write Emails That Convert 30% More

Are you always looking for shortcuts to write money-making emails? Get this straight: No fancy templates, overused power words and overly salesy nonsense are going to help you sell your offers. What we’ve found common in emails that drive sales through the roof? → A...

Your 5-Minute Email Storytelling Masterclass

Your 5-Minute Email Storytelling Masterclass

I know you’re eager to turn your subscribers into loyal customers. You want those sales numbers to fly high. But right now, a big struggle is holding you back. You fill your emails with interesting information, educate your subscribers, and try to build a relationship...

IERD Framework For Writing High-converting Email Copy

IERD Framework For Writing High-converting Email Copy

Sending out email after email and getting minimal response is frustrating, isn't it? Here’s a disgustingly disappointing stat: Only 20% of marketing emails get opened. And from those, a mere fraction of clicks. And a bunch of sales, if you’re lucky. That's not only...

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *