Do you remember the story of Goldilocks? Here’s a short refresher if you don’t: Goldilocks was a young woman who once stumbled upon a house of three bears. (Ridiculous, I know!) She was confused. Which of the three things should she pick? She searched until she found...
Imagine you've baked the most beautiful cake anyone's ever seen. The icing is perfect, and it smells like heaven. But when someone takes a bite? They make faces. Why? Because you forgot the damn sugar. In the world of online marketing, your ads are that...
Who doesn’t wanna generate more buzz for their brand? But you know what? You don’t just have to rely on your own efforts to make that happen. That’s the old way! In 2023, the game has slightly changed. You see… your audience wants to actively participate in shaping...
Imagine you're sitting in a high-stakes meeting. You’re ready to smash it with your Key Performance Indicators (KPIs) and data points. Your team has spent days meticulously analysing the numbers. The charts are stacked in your favour. But as the discussion progresses?...
Did you know that “words” only account for 7% of the overall message you're trying to convey? Yup! Only 7%. The rest? 38% vocal cues i.e. the way those words are said. 55% Non-verbal cues. (Data: Albert Mehrabian’s 7-38-55 rule, 1960s study!) Words are essential,...
Have you ever heard of the story of David and Goliath? It's an old story with an important lesson for every business owner. You see, Goliath was a GIANT. But David, merely a shepherd boy, wasn't intimidated by his massive opponent. Instead? He studied Goliath....