I talked with nearly 40 creators last year. Want to take a guess what strategy the majority of them used? The same boring one you've seen everywhere: Drive traffic Offer a freebie Send a welcome email Pitch something Hope for some sales More free education Yawn I...
The opening lines of your emails can make or break your message. Bad email opener = readers skipping your email. If they skip your emails, you lose on sales. Here are 5 ways to craft email openers that can’t be ignored (with examples): Open loop curiosity builder...
You've probably seen those super fancy email strategies, right? The ones that promise the moon and stars with all their flashy tactics, automations and complex jargon. But here's the thing - they're often just a smokescreen. A cover-up for what's really going on....
You've probably faced this once or twice. Opening an email or visiting a website only to find a confusing wall of text. Something that makes interacting with a brand feel more like solving a tricky crossword puzzle. It gets quite exhausting. Isn't it? Know what’s...
You're pouring cash into ads, social media posts, and fancy marketing gimmicks. But it feels like throwing confetti into a black hole. Colourful, costly, and utterly pointless. We've all been sold the dream that if you just market hard enough, customers will come...
I bet you still remember that one ad. The ad that had you reaching for tissues. The story of a loyal dog waiting for its owner. The heartwarming story of a grandfather and his grandson. You can't remember the product they were advertising, but you remember the...